📝 OP-ED: Media agencies continue to use digital communication technology | Company

Hanoi (VNA) – Inform the public through digital communication channels has become popular now. Doing so for official information is currently a common trend among news agencies in the digital age.

Journalist Vu Viet Trang, Director General of the Vietnam News Agency (VNA), made some comments on communication trends in the digital age and outlined directions for the VNA to maintain its stature as a consumer agency in cyberspace.

📝 OP-ED: Media agencies continue to use digital communication technology hinh anh 2general manager of Vietnamese News Agency Seen Viet Trang (Photo: VNA)

Consumer Information Providers in CyberspaceThe number of social media users in Vietnam currently stands at around 73.6 million, 95% of whom use Facebook. Meanwhile, monthly active users of Zalo, a Vietnam-based social media platform, reached 74.7 million in February this year, more than Facebook owner’s 67.8 million Messenger users. Meta.

According to Trang, via social networks, news agencies can quickly become aware of erroneous or malicious information in order to make corrections. The massive presence of news organizations in cyberspace has encouraged Internet users to participate in the dissemination and transform their official information into mainstream information flows.

In the midst of a strong digital transformation, most news agencies have moved to a multimedia model, she pointed out, noting that social media is a channel for news agencies to advertise their ” brands” and information products, and then attract the public to their traditional and typical news.

📝 OP-ED: Media agencies continue to use digital communication technology hinh anh 3There are about 73.6 million social media users in Vietnam at present. (Source: network.vn)

VNA and the strategy of building digital platforms

The managing director said that the source news services and the press and publishing units of the VNA have been heavily reforming both the content and formats of news.

They launched new types of information such as infographics, long form (which combines text, photo, video and diagram in one product), megastory (which combines audio, video, photo and data displayed using digital technology) and the timeline ( information displayed in the timeline). They also actively popularize information about Vietnam in multiple languages ​​such as Vietnamese, Chinese, Russian, English, French, and Spanish on social media apps while diversifying ways to disseminate external information, helping to fulfill the VNA’s role as a key news agency for the Foreign Service. from Vietnam.

📝 OP-ED: Media agencies continue to use digital communication technology hinh anh 4VNews TV channel allows viewers to share videos on many social networks. (Source: VNA)

The VNA currently has 14 verified Facebook pages responsible for disseminating official information and the country’s achievements in national reform and development. Foreign-language fan pages have also proven effective in performing communication tasks, according to Trang.

She said that the VNA uses digital platforms as an effective channel to distribute multimedia and multilingual information to users around the world.

As a national foreign service e-journal, VietnamPlus enhances user access to digital platforms. Apart from his Facebook fan pages, he has also created accounts on other popular platforms such as Zalo, TikTok, MyClip, Twitter and YouTube.

The official VNA news shared on social media by VietnamPlus has greatly helped in the fight against fake news and bad intentions, she said.

📝 OP-ED: Media agencies continue to use digital communication technology hinh anh 5Some Journals for the VNA Foreign Service. (Source: VNA)

The official added that other external news outlets of the VNA such as Vietnam Pictorial, Viet Nam News and VNews have also capitalized heavily on the Internet to deliver information to readers, especially Vietnamese and foreigners around the world.

Trang pointed out that mainstream media agencies are always the places where readers look for verified and accurate information, so they should uphold their advantages and goals in order to also become sources of mainstream information in cyberspace.

In addition to providing accurate information, news agencies should also cover policy implementation and report on the objective opinions and assessments of authorities, experts and relevant groups so that the public can get an overview of the problems, she continued.

As social networks are not copies of news agencies, caution should be exercised and information should be accurate when posting news on these platforms, thus helping to maximize the benefits of social media like interactions, comments and shares to perform political tasks effectively, the VNA leader added./.


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