Microsoft Survey examines small business tech buyers

Due to the company’s tremendous presence in enterprise environments, especially small businesses, Microsoft accounts for more than half of the managed service provider (MSP), vendor, and vendor market. This makes this week’s Microsoft Encourage collaborative event full of results for the channel.

A serious focus of the convention is alternatives for Microsoft partners working with small businesses such as security, cloud providers, utility migration, Workplace 365 and more.

Microsoft’s Panorama and Attitudes study printed at the convention – a collaboration with Analysys Mason – was based on an in-depth study of 3,000 small and medium-sized enterprises (SMEs) in 10 countries around the world.

This paper discusses the key findings from the SMB section, their importance to the Microsoft Associate Neighborhood, and how Microsoft can help SMBs thrive in this fashionable, digital economy. It is a stable study with a variety of information on SMEs representing all varieties of mature, medium and growing markets.

See. Elevated Microsoft 365 Service Providers and Companions

How does Microsoft rank SMBs?

Microsoft defines SMBs as organizations with one to 300 employees, serving approximately 149 million customers. At this stage, the activity progresses by 20% 12 months over 12 months and 80% of this SME company is carried out via companions.

Microsoft projects that IT spending for enterprises with one to 300 employees will reach approximately $1.2 trillion in 2023. Most of that spending could still be for on-premises options, but more than $500 billion will be bills related to cloud.

Who makes the selections for buying expertise in SMEs?

Microsoft surveyed companies that have been in business for six to 19 years, and 4% of companies have been in business for less than three years — mostly startups that were based during or immediately after COVID-19.

The study correlates expertise adoption patterns with business results by analyzing many SMBs reporting revenue growth or facing a steep decline. Here is a transitional distribution of those responsible for the resolution of expertise in these SMEs:

  • Half of tech decision makers are senior and mostly GenX
  • A large proportion of millennials (41%) move into decision-making positions
  • 80% of men are experienced decision makers compared to 20% of women

In SMEs in emerging and mature markets, baby boomers and GenXers are retiring and millennials are taking on decision-making roles. Since Covid hit, many people quit their jobs and start their own businesses, mostly millennials.

Learn more: How can IT Distributors get additional MSPs and MSSP Companions?

How will Generation Y decision makers affect the SME landscape?

Generation Y includes a unique mindset and shopping habits. They are digital natives born with mobile phones in their arms and bringing a consumer-centric method. Additionally, millennials have very similar experiences and expectations. For example, they deserve opinions and demand more from the established order. Below are other markets impacting millennial properties:

  • Millennials are instead more optimistic about the future and more confident (40% more) that their company will achieve its business goals
  • Millennials want to work in companies that acquire expertise early
  • The majority (61%) are inclined to work for a company that has viable business plans and the techniques to make them happen.

In short, millennials are early adopters of expertise, something the SMB environment can use and a great factor for MSPs and other channel partners.

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